Beauty in the details.
Relatable, thoughtful short-form content that makes products feel real. From expressive lipstick shades to everyday makeup, curly haircare and personal style.
Explore my work
creative
partner ✦ Copenhagen
Selected videos.
Four original samples. Click any video to watch it with sound.
A few more moments · Hair & beauty
Hi, I'm Masha.
I'm a Copenhagen-based beauty and lifestyle creator with a soft spot for pigmented lip colours, effortless makeup, curl-friendly haircare and outfits with personality.
I love testing the little things people actually want to know: how a shade looks in real light, how a product applies, whether a formula feels comfortable and how it fits into everyday life.
With a background in fashion retail, I bring both a customer perspective and a genuine love of product storytelling to my content.
Content with character.
Honest, expressive content built around the product and the people using it.
Product demos
Close-ups, application, textures and the small details that make a product interesting.
Shade comparisons
Realistic swatches and on-face comparisons with a personal point of view.
Honest reviews
Speaking naturally to camera about first impressions, comfort and performance.
Lifestyle moments
Products and outfits styled into relatable everyday scenes and routines.
Let's create something worth watching.
I'd love to hear about your beauty, skincare, haircare or lifestyle brand. Open to thoughtful gifting opportunities and creative UGC collaborations.